Methodology

Methodology

For my investigation I will be using 2 case studies in order to collect my information for my investigation. I will be using cross sectional research for my case studies as I will be looking at very similar information. I will firstly be focusing on the front cover of the magazine. From my research the epistemological perspective underpinning of my study will be pos positivism. When researching I do not see The Hawthorne Effect would affect my research, however I believe that the experimenter- expectancy effects may affect my research as I may be looking however there will be a few variables such as the gender audience. These two case studies will be a men’s health magazine and a women’s health magazine. Both of these will provide me with the specific information which I require for my case studies. For my case studied I will focus on specific parts of the magazine, this is because as both magazines will be aimed at the same audience other than gender it will make it more fair and comparablefor specific results which I have suggests through my introduction. However I would not let his affect my results and would not lead to any biased results. Within the research my data will come from the public domain where there is not too much concern over the ethics. I will ensure that I do not use biased material or data to support my agenda within my research that could be harmful in any way as this could be seen as unfair and not reliable.  When looking at the data I will be analysing the language and data frameworks in order to see how the magazines are targeted to the specific audience.